Hopes, Dreams, Resolutions...
much to be desired. And so, I'm happily moving onwards (and, hopefully also upwards) in 2014, in what I can only pray would be a better year. Here are a few things that I wish for from this year (some of which are entirely up to me, but some are perhaps also dependent on other factors):
1. Finish my 3rd edition for the Foundation of Natural Perfumery - a course handbook which I have been planning to publish more widely for over 2 years now. I'm at the final stages of editing (the long winter vacation was very helpful in that regard), and the next steps would be to create a digital version of it, as well as a paperback book, locally printed, and much prettier than the spiral-bound manual I've got going so far.
2. Create more dialog here on SmellyBlog. I have to admit that I have no idea how to make this happen. I tried to do giveaways on a weekly basis for a while (which, combined with shipping costs, is frankly beyond the budget for this little blog). It's been generating more comments from the same people (who got to win multiple times - yay!), but it has not encouraged my readers to come out of their lurking cave. I've tried to blog on topics that I would think would encourage dialog, but they have reaped very few results (while in other blogs, quite effortlessly, just in response to "leave a comment on whatever you want to talk about today" gets over 100 comments within a day). Any thoughts on the subject?
3. Outreach and Education: For this year, besides offering 2 week long courses back-to-back in May (Citrus & Colognes Course May 19-23 and Oriental Perfumes Course May 26-30), I'll be also teaching olfactory awareness and botanical perfumery lectures at one of the botanical gardens; and offering perfume making workshops outside of the studio in a new co-op boutique I'll be part of (more on that once the details are ironed and official!).
4. Become a little more visible than I was last year. As much as I wish it was otherwise, and hate to admit it - for a perfume company, and even more so a small one like mine - unless you come up with a new perfume every year (or every quarter), no one is really going to pay any attention to you. There have seemed to be only marginal interest in the many other new things I churned up (which were, by the way, a lot more work as well to develop) - I launched an entire tea collection of 4 beautifully packaged teas; created 2 beard oils (Blackbeard Oil and Orcas beard oil; 3 new soap bars - ArbitRary, Bon Zai and Film Noir; and my first hair oil - Palas Atena; a 6th Anointing Body Oil - Zohar; and relaunched Elixir facial serum, which has the best ingredients you could ever find and feed your pretty face with. Hardly anyone took notice of that at all, with the exception of some local fans and a handful of online-boutique customers. It seems like the market is either saturated (the local holiday shows certainly are), or was I just hiding under a rock? I suppose I will have to work ten times harder promoting myself this year, which is exhausting and daunting and truly takes away from my creativity in other areas. And, I might just have to release a new fragrant baby or two, which have been hidden in my vaults so to speak...
5. And on a more personal note: I would love to be the person who would say yes to climbing this trail. If not realistically, then at least metaphorically speaking. That must be the best cup of tea, ever. Context (and timing) is everything!